Many of the organizations, customer service is through their electronic front door. It creates an environment to handle inbound and outbound customer traffic in the most effective, efficient and profitable manner in an organization. It throws open the path to unlimited opportunities that include a wider customer base with which the organization can do business. The electronic front door can also economically reach diverse and widely distributed customer groups, allow customization of a product and service to a particular customer or a group of customer, enable business round the clock in any geographic area, avoid overheads of traditional, hierarchical and paper-based transactions as well as increase employee productivity.