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One
of the key challenges for new enterprise is delivering on the
marketing hype in terms of service and innovation. Some industry
observers have noted that the key opportunity in this segment
will be the pension product. The strategies of the new private
enterprise will remain in a flux as the new players adjust to
changing regulations, the entry of an increasing number of
players, the responses of the entrenched government- controlled
players, new marketing alliances, mergers, economic trends and
political events.
Prior to making the decision to enter world market, every new
enterprise carried out their own study of the market and
prepared a business plan. However there is no substitute for
real market information based on actual results by a sales
force. Several new private companies have discovered that there
is a need to rework their business place, and not always in a
negative sense. |
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